Organic Tee Case study of Joe and Eve †MyAssignmenthelp.com

Question: Discuss about the Organic Tee Case study of Joe and Eve. Answer: This case study is concerned with Joe and Eve who have been friends with each other from the time of university. It is seen that Joe has an IT degree along with a business degree. Eve on the other hand has her degree on designing. It has been observed that Eve has he hobby of manufacturing her own customised T-shirts and she does the same by purchasing T-shirts from shops in China and after that printing on them making them a new fashion trend. Joe has been impressed with this idea and thereby offered Eve the idea of opening a front line T-Shirt business. Eve expressed her thoughts and idea of opening a company that would make use of environmentally friendly raw materials and inks so that it would not hamper the society and the environment. Joe and Eve thereby started their own business with the mission and vision sale their product with the help of online business and online sales. The business became a fruitful one as slowly the business gained prominence as customers were inclined towards purchasing clothes that were environmentally friendly. The business was named Organic Tee. Like any other business, this organization faced the similar issues as it is seen that the company faced trouble in hosting the website and updating and programming the website and the back end order the sale system. It is seen that the company has started expanding their business and therefore their level of problems and difficulties have increased and thereby various strategies have been implemented in order to reduce such problems. With respect to the maintenance and updating of the website, it would be effective if the work is send offshore because it is seen that functioning the work with the help of local firm would increase the cost and the cost that will be incurred if the work is done offshore would be lower with respect to the work done locally. It is known that all the businesses function simultaneously with the risk and therefore undertaking this risk could become beneficial for the firm. The company is on the lookout of expanding their business and therefore have taken measures to partner with the retail shops so that their revenue and sales would increase. It is seen that they have been increasing their line of business with the introduction of new product lines like the shoe line, scarfs and hats. However, shoe line can be a profitable one and undertaking effective measures like the effective promotional strategies and making the loyal customers ensure that the products are environmentally sustainable would increase their level of sales. The expenses and the income that are incurred by the organization is needed to be recorded and maintained in an effective manner so that the financial stability of the firm could be maintained. It is even essential for the organization record each and every transaction effectively so that precise financial statement of the firm can be constructed. The organization should even construct the effective annual report and the annual report should not only include the financial statement but information in relation to the social and environmental performance of the firm. Information regarding these aspects needs to the given as well so that the customers can knowledge about the activities undertaken by the firm with respect to the society and the environment. In this manner, the company can stay in line with their rival firms and the market leaders. The construction of these statements in the annual report and frequent reviewing of the market and the operational activities of the rival fir ms would be influential for Organic Tee to increase their market share and competitive edge. Therefore, in a summary, it can be said that: Organic Tee has to improve their construction of the annual report by including the social and the environmental aspects as well so that corporate social responsibility of the company can be established and in that manner establish loyalty among the customers. The company has to maintain cordial relationship with the customers and the suppliers and proper supervision over the operations and the products given out by the suppliers so that the suppliers abstain from using hazardous chemicals for the ink used for the printing of the shirts, which can hamper the environment friendly outlook for the organization. The financial statement of the firm is needed to be improved and developed so that it can be line with the market leading organizations. It is essential for Organic Tee to record all the transactions that are taking place so that effective maintenance can be restored. It is even significant that the company diversifies their product line with the help of which the company can develop and make a name for itself domestically and internationally. The company should even look to improve the marketing and promotional strategies by appointing an ambassador for their brand who has a reputation towards environmental activities. This would enhance the level of sales for the firm and in that manner their level of profitability. The company requires to take effective measures like training their employees and the staffs associated with the retail shop so that they can understand the effectiveness of the products that are sold in the market and the misinterpretation of the effectiveness of the product to the customers can be mitigated. Therefore, implementation of the same can be influential for Organic Tee to stay in line with the market leader and maintain their competitive edge in the economy. Bibliography Bennett, M. and James, P. eds., 2017. The Green bottom line: environmental accounting for management: current practice and future trends. Routledge. Bhimani, A. and Willcocks, L., 2014. Digitisation,Big Dataand the transformation of accounting information. Accounting and Business Research, 44(4), pp.469-490. Bodnar, G.H. and Hopwood, W.S., 2013. Accounting Information Systems: Pearson New International Edition. Pearson Higher Ed. Kanellou, A. and Spathis, C., 2013. Accounting benefits and satisfaction in an ERP environment. International Journal of Accounting Information Systems, 14(3), pp.209-234.