Digital Music Increasing Trend

Digital Music Increasing Trend It needs to be said that most of the stores that were opened by music labels have struggled and had to be closed. One of the main reasons for their failure to attract subscribers is the lack of diversity in their music catalogues. They only offered a small range of full-length albums by the artists that have signed to their label, and it have led to numerous problems. It is imperative to understand that the industry has changed dramatically over the last few years.Advertising We will write a custom essay sample on Digital Music Increasing Trend specifically for you for only $16.05 $11/page Learn More People in the modern society want to have the access to everything at once, and those stores were not able to provide it. Individuals that wish to buy music from different artists would have to be subscribed to multiple services at once, and it seemed unreasonable. Apple was able to utilize the strength of its brand to create a store that would be extremely succ essful. The stores that were established by labels, on the other hand, did not have the necessary piracy protection technologies or a trendy product such as an IPod that would help them to attract customers (Sadeghi 2012). Also, labels were not ready for such drastic changes because they have focused mostly on CDs, and other music formats were viewed as a significant threat. It was too late to open such stores at that time. Nowadays, they cannot offer the music only in one place because it will significantly damage the sales of the artists. A dramatic shift towards digital music should have been noticed by record labels, and it would help them to address this problem. They could have cooperated and created a platform with all the available resources that would allow them to dominate the market. A single store similar to Itunes or Amazon Music would have most likely become extremely successful. However, it would not be an easy task because of all the copyright issues that could occur , and it would be extremely hard to change the whole process of distribution. An alternative music format could also be developed, but it is not as easy as it sounds. Also, it can be seen that music albums do not sell as well as they used to be. It would not have been surprising if an artist sold more than one million copies over a period of just one week few years ago. Nowadays, the situation is entirely different. Also, it is highly likely that the sales will continue to decline with increasing popularity of streaming services (Tschmuck 2012). It can be seen that Spotify and Apple Music currently hold leading positions (Burgess 2014). Nowadays, it is not an easy task to get into this business. Tidal is one of the best examples because the service currently struggles to retain subscribers. It offers unique content, and the audio quality is significantly better. However, some of the issues that were present during the launch were viewed as a significant problem by most customers. Al so, it does not have such a huge brand and library of music.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, it is extremely necessary to keep track of trends in the industry to make sure that the company can get an advantage over competitors. New technologies are always developing, and this fact should not be disregarded. Music labels could have addressed current problems if they were able to predict the popularity of digital music. Reference List Burgess, R 2014, The history of music production, Oxford University Press, Oxford, UK. Sadeghi, S 2012, Defensive strategy Apple’s overlooked key to success, Epubli, Berlin, GE. Tschmuck, P 2012, Creativity and innovation in the music industry, Springer Science Business Media, New York, NY.

Differences Between Semantics and General Semantics

Differences Between Semantics and General Semantics General semantics is a discipline and/or methodology intended to improve the ways people interact with their environment and with one another, especially through training in the critical use of words and other symbols. The term general semantics was  introduced by Alfred Korzybski in the book  Science and Sanity  (1933). In his Handbook of Semiotics (1995),  Winfried Nà ¶th observes that General Semantics is based on the assumption that historical languages are only inadequate tools for the cognition of reality, are misleading in verbal communication, and may have negative effects on our nervous systems. Semantics vs. General Semantics According to Kodish and Kodish General semantics provides a general theory of evaluation. We can consider what we mean when we refer to this system by comparing it with semantics as people usually use the term. Semantics involves the study of language meanings. For example, when were interested in the word unicorn, what dictionaries say it means and its history of meanings, and what it might refer to, we are involved in semantics. General semantics involves such language concerns, but also involves much broader issues. Using general semantics, were concerned with understanding how we evaluate, with the inner life of each individual, with how each of us experiences and makes sense of our experiences, with how we use language and how language uses us. While were interested in what the word unicorn refers to and how a dictionary might define it, we have more interest in the person using the word, with the kind of evaluating that might lead people to look for unicorns in their back yards. Do they think that they have found some? Do they re-evaluate their search when they dont find any? Do they investigate how they came to be looking for unicorns? How are they experiencing the search? How do they talk about it? How are they experiencing the process of evaluating what has happened? General semantics involves an interrelated set of elements, which, taken together, can help us answer these and similar questions. (Susan Presby Kodish and Bruce I. Kodish, Drive Yourself Sane: Using the Uncommon Sense of General Semantics, 2nd ed. Extensional Publishing, 2001) Korzybski on General Semantics General Semantics turned out to be an empirical natural science of non-elementalistic evaluation, which takes into account the living individual, not divorcing him from his reactions altogether, nor from his neuro-linguistic and neuro-semantic environments, but allocating him in a plenum of some values, no matter what (Alfred Korzybski, preface to the third edition of Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics, 1947).Alfred Korzybski (1879-1950), the founder of general semantics, maintained that the structural assumptions implicit in language are of necessity reflected in behavior. . . . Korzybski believed that if, through general semantics, people generally could be trained in the orientations of science in the handling of all their problems (instead of just some of them), many social and personal problems now deemed to be insoluble would prove to be soluble. There is a messianic flavor to Korzybskis writingsa fact which led to the dismissa l of his views in some academic circles. (S.I. Hayakawa, The Use and Misuse of Language. Harper Row, 1962)